Baby Diaper
Baby Pull Up Pants
Adult Diaper
Sanitary Napkin
Wet Wipes
Tissues Paper
Disposable Cotton Soft Towel
Pet Diaper
Green alternatives: the opportunity of regenerated cellulose fibers
"The trend of using Wet Wipes is irreversible — we need to find environmentally friendly solutions," said Sun Jian, Vice President of Sustainability at Sateri, a regenerated cellulose fiber manufacturer.
In European and American markets, 100% biodegradable Wet Wipes are gradually gaining consumer favor, and some local Chinese brands such as Winnin have also begun launching related products. On June 4, 2026, People's Daily published a commentary titled The Big Plastic-Reduction Story Inside a Small Wet Wipe, pointing out that among the raw materials used in spunlace nonwoven fabrics for Wet Wipes and dry towels, regenerated cellulose fibers account for only about 39%, leaving significant room for growth. Expanding the application of regenerated fibers in baby care, household cleaning, and other scenarios can help replace traditional plastic-containing fibers while promoting the green upgrading of wiping products.
However, the transition faces real challenges. Plastic-free substrates (such as wood pulp, viscose, Lyocell, and other regenerated cellulose fibers) are typically more expensive than conventional petrochemical-based nonwovens. Plant-based fibers also impose higher demands on production processes in terms of strength, liquid absorption uniformity, and other performance metrics. Moreover, while many products are labeled "plant-based" or "eco-friendly," the material disclosure is often unclear, making it difficult for consumers to tell whether they are truly plastic-free. Accelerating the establishment of green wiping product evaluation standards — so consumers can "understand and choose with confidence" — is a critical step in driving market transformation.
A tiny wet wipe reflects a profound issue: how to advance green development through everyday details. The shift from plastic-containing to plastic-free is not just a technological upgrade — it's also a transformation in consumer mindsets. And that transformation is quietly taking hold around the world.